Building a consistent online brand: website, content and social media
A brand is more than a logo. Here is why consistency matters, where it usually breaks down online, and a simple checklist to keep every touchpoint aligned.
Do you need an SSL certificate? What the padlock means for your business
Every business website needs HTTPS. Here is what the certificate behind it protects, what it does not prove and how to keep it from expiring.
Why your website needs regular updates
A website is not finished at launch. Learn the two kinds of updates every business site needs and a simple quarterly check to keep yours working.
Could your business sell online? Practical ways to start
Selling online does not have to mean a huge online store. Here are practical models, payment and delivery points, and the consumer law basics to get right first.
