Websites
Love your website: what you and your web designer each bring
A great website takes two. Here is what your web designer brings, what you bring, and a short checklist to get your next website project off to a good start.
Insights
Ideas, insights and what comes next.
Technology changes quickly. The challenge for most businesses isn’t keeping up with every new tool. It’s understanding which changes actually matter.
Explore practical insights on business growth, automation, digital technology and protecting the systems your business depends on.
Browse insights
Websites
DIY website builder or professional web designer? How to decide
DIY builders suit some businesses and frustrate others. Here are the real trade-offs, from SEO and security to ownership and cost, plus a checklist to help you decide.
Automation
WhatsApp for business marketing and service: what South African SMEs should know
WhatsApp is where many customers already talk to you. Here is how to use it for service and marketing, what it costs and the consent rules to respect.
Marketing
Social media advertising in South Africa: what to get right before you spend
Boosting posts is easy. Getting enquiries and sales from social media ads takes a clear objective, local relevance and proper tracking. Here is what to get right first.
Websites
Why a website alone is not enough to bring in leads or sales
Launching a website is the start, not the finish. Here are eight reasons a site alone rarely brings in leads, and what to add around it.
Marketing
Social media content that builds trust: a practical guide for business owners
Posting regularly but not seeing enquiries? Here is how to create social media content that builds trust, and what social media can and cannot do for your SEO.
Marketing
Google Ads for South African small businesses: how to make it work
Google Ads can put you in front of people searching for what you sell. Here is how it works, the settings that matter and the mistakes that waste budget.
Marketing
Is your Google Ads campaign profitable? How to measure ROI properly
Clicks and conversions do not tell you whether Google Ads is making you money. Here is how to measure ROI properly, including for businesses that sell through enquiries.
Websites
Why your website is not generating leads, and what to check first
If your website is quiet, the cause is usually one of eight common problems. Here is how to check each one yourself and what to fix first.
Websites
How to turn your website into your best source of enquiries
A practical guide to turning your website from an online brochure into a steady source of enquiries, from content and landing pages to follow-up and tracking.
Marketing
Building a consistent online brand: website, content and social media
A brand is more than a logo. Here is why consistency matters, where it usually breaks down online, and a simple checklist to keep every touchpoint aligned.
Hosting and security
Do you need an SSL certificate? What the padlock means for your business
Every business website needs HTTPS. Here is what the certificate behind it protects, what it does not prove and how to keep it from expiring.
Hosting and security
Why your website needs regular updates
A website is not finished at launch. Learn the two kinds of updates every business site needs and a simple quarterly check to keep yours working.
Websites
Could your business sell online? Practical ways to start
Selling online does not have to mean a huge online store. Here are practical models, payment and delivery points, and the consumer law basics to get right first.
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Start with what you want to improve.
- Grow your business Attract the right customers, improve conversions and make your marketing work harder. Explore grow your business
- Work smarter Reduce repetitive work, connect everyday processes and make better use of your time. Explore work smarter
- Build what you need Explore technology and applications designed around the way your business operates. Explore build what you need
- Protect your business Understand the technology, maintenance and safeguards that keep your business running reliably. Explore protect your business
Technology built around your business.
You tell Luna the challenge. We’ll help you find the solution.
Not sure where to start? Describe what is happening in your business in your own words. We will help you work out the most sensible next step.
